When you think of doing Digital Marketing or Online Marketing, the very first thing that you need is the “Keyword Research Tools“
Online entrepreneurs always check the niche market potentiality using various tools before starting their businesses. Keyword Research is one of the popular ways to study the niche market and its potentiality to do business.
Keyword Research is bit challenging process to find the low competition and high volume keywords. People always look for low competition and high volume to keywords for their business, because its easy to rank, take less time and income starts early.
Nowadays getting a good niche to do business is quite challenging because of tons of webmaster born in recent days. It’s no more easy to do online business.
This article is all about how to do keyword research using various free and paid keyword research tools. Below are the topics which I am going to cover up;
Let’s me share with you some crucial information w.r.t Keyword Research before proceeding to the topic in detail.
When we talk about keyword research, one should understand the below terminologies;
The word “Niche” has many different meanings but in Digital Marketing it means targeting or looking for a particular business area or segment to do business.
For an example, I am very good at preparing Birth Day Cakes and I want to setup an online business to sell my cakes to local people.
So here your business target niche or area or interest is Cake or Birth Day Cake
Now you will look for how many people are really searching for Cakes or Birthday Cakes online. If you find lots of people are looking for buying cakes or birthday cakes online, accordingly you can think of setting up your online business.
As its name suggests, it means the number of searches happening on Google for the particular keyword in a month.
Monthly searches help to understand if the target keyword has the potential to do the business.
Around 1,234,500 searches happening globally for the keyword “birthday cake”. From this searching number, you can understand the potential of this keyword.
Cost Per Click (CPC) is a Google Ads terminology, which defines cost of each keyword.
When you are running Ads on Google, if someone click on your advertisement for a particular keyword, that amount will be charged to you by Google.
Here is an example;
The keyword “birthday cake” CPC value shows $0.29, which mean Google will charge you $0.29 each time when someone click on this keyword.
Cost Per Click defines the business potentiality of the keyword. More the value good for doing business.
The term “keyword competition” defines how competitive is the keyword. Most of the keyword research tools have the competitive rating scale i.e. 1-100. The higher the value, the more the competition.
Even these values have colors codes starting from Green to Red. Green standard for low competition keyword whereas Red indicates high competition.
Here is an example;
The above pictures show the keyword “birthday cake” has a competition score of 39, which means its a medium competition keyword. One can rank this keyword but need to work on it.
Long Tail Keywords are more preferable over the single keyword. Because it’s easy to rank compared to a single keyword.
Here is an example
The above data shows, long tail keyword have less competition and easy to rank. So when you are doing keyword research always look for the long tail keywords which can be ranked easily and quickly.
Keyword Research is an art of finding profitable keywords for your business.
There are Free and Paid Keyword Research Tools available in market. Without the Keyword Research Tools its quite difficult to do online business.
Lets talk about all the popular Free Keyword Research Tools and how to use them.
Google Keyword Planner is one of the popular and free keyword research tool. To access this tool, you need to create a Gmail Account.
Google Keyword Planner tool is part of Google Ads and it can be accessed using Google Ads Dashboard Console.
Above picture shows Google Ads Dashboard and click on “Tools & Settings” then “Keyword Planner” to access the tool.
Google Keyword Planner two different approach to do keyword research i.e. “Discover new keywords” and “Get search volume and forecasts“
Discover new keywords helps in extracting new keywords whereas Get search volume and forecasts the number of searches happening each month.
Doing keyword research is quite simple and easy in Google Keyword Planner Tool. Look at the above picture, you need to write the target keyword on the search console and click on “Get Started” to fetch the details about that keyword.
So the search results show the keyword “backlink” has monthly 49,000 searches and click per cost for this keyword is $3.13, which means Google will take this amount when someone clicks on your Ads for this keyword.
Its not always required to have a keyword research tool to find the best keyword for your business. There are many different ways you have find those seed keywords.
One of such area is Question Answer Sites, where you can explore what are the questions that people are asking and decide if you can provide the solutions for their problems.
Here I have searched the keyword “Fish Farming” and you can see the questions people asked with respect to Fish Farming. Basically these questions helps to analyse the potential of that niche to do business.
Question Answer sites are always very popular for finding profitable keywords.
Finding good keywords will not always give you the profitable results unless you understand its market trend.
Google Trend is a free tool, using which you can have very good analytical data of a particular keyword. Good trending keywords gives more profit than the occasional ones.
Login to Google Trend using your Gmail Account and search for your target keyword and google will provide you the details of the market trend based on the previous market history.
Here is the trend for the keyword “Diwali Gifts”, please closely look at the trend, you can see only spikes on the graph during October-November because Diwali is celebrated only those times.
Above picture shows around 14,800 searches happening each month for this keyword. If you are thinking to do business on this niche, then you will only make money during October – November.
Google Trend is always preferable tool for webmasters.
This tool instantly does keyword research while you are searching for any keywords in Google. Basically it’s plugin which you need to install it on your web browser and currently its only supports Chrome and Firefox.
To use this tool, you need to create an account and they will send you all the technical guidelines of how to install Keywords Everywhere Plugin in your web browser.
Once you have successfully install it, open Google and search the keywords you want and it will instantly show the keyword details like monthly search volume, CPC, PPC & Competition
Above picture shows the keyword details of “how to start a blog“. Along with keyword details, it also provides the information’s like “Related Keywords” and “People Also Searching For“.
Its pretty cool tool for webmasters. It makes life easy.